LET'S GET EXCITED ABOUT SCIENCE!
HEY, IT'S ME!
Ive Velikova is a neuroscientist turned science storyteller. Her passion is science communication—making complex science topics fun, quirky, and accessible to all.
During her undergraduate degree, Ive developed her love for studying the brain—one of science's greatest mysteries.
After completing her Bachelor of Science in Neuroscience in April 2018, she set out on a mission to engage the public with science.
She stared Science with Ive, an online venue to share science with the world. She also writes and speaks on a variety of important topics, from biology to inclusion in STEM.
Oh, and Ive is pronounced "ee-vee' (like the Pokemon, in case you were wondering!
Ive takes complex science topics and shapes them into clear, captivating science stories.
Let's learn about the world around us, from seahorse mating to the importance of role models in science!
Ive is a seasoned researcher and science communicator. She earned her Honours Bachelor of Science from McMaster University in 2018, specializing in Psychology, Neuroscience, and Behaviour.
Ive has worked in a variety of exciting laboratory environments throughout her training, from neurolinguistics to cognitive psychology to neuroplasticity. Learn more about her research below!
Inspired by her growing interest in science communication, Ive's honours thesis research explored the impact of “medicalese” terminology on disease perception.
Ive created a survey that mixed medical (i.e. androgenetic alopecia) and
lay (i.e. male pattern hair loss) terms. Medical terms were perceived as more serious, urgent, and rare than their lay equivalents, even though the same description was provided for both!
Turns out, language matters when it comes to health care! Ive presented these exciting findings at several conferences across Canada and the United States.
Science doesn't just belong in the lab—it belongs on stage.
My talks blend research, comedy, and impactful stories to make the science stick!